The Mercedes-Benz VIP Club collection has been on the market since April 2015 and consists of five fragrances created in exclusive collaboration with five Firmenich master perfumers. For the manufacture of the box, Mercedes-Benz Parfums chose Nortier Packaging, which has mastered the printing and converting of cardboard with metallized polyester film to perfection. The material chosen for this application was Ensocoat from Stora Enso.
“The challenge for these five boxes was to reproduce the colors of the bottles, which are related to their respective olfactory families. For brighter colors, the case is coated with a silver-tone metallic polyester film. The special effects created with the varnish show the masculine and exclusive side of the perfume. The master perfumers appear on the back of the box with a black and white print representing the personality of the fragrance signed by the perfumer, ”explains Florence Barraud, brand marketing manager for Mercedes-Benz Parfums, of the INCC group.
Mercedes-Benz VIP Club is the fourth collection launched on the market by the INCC group for Mercedes-Benz Parfums.
