Hop is the new innovation of Montibello: a hair line that unites the bioscience of algae and high cosmetic ingredients to act on the 8 signs of hair well-being: hydration, nutrition, balance, strength, color protection, frizz, volume and shine.
Little Buddha is a partner agency of Montibello that has developed the naming and packaging of dénuée, ammonia-free, water-based coloration capable of achieving the color and shine of natural hair, and glow, the semi-permanent coloring that transforms color into a treatment. In each project, the new range has been sought to have its own personality and express its specific value proposition, but at the same time to have a look & feel common to be found in all the new Montibello ranges.
With this range, Little Buddha has developed: a modern, feminine and minimalist logo that reflects the baseline (join wellness); the organic volumetry of the little jars that complement the range, and the general design, editorial style, very typical of the world of cosmetics.
At the same time as having a cosmetic and premium aesthetic, an effort has been made to create simpler and clearer navigation for the professional through greater orientation of the texts, clearer information and better differentiation between formulations.
