New image and packaging of the gourmet line Eroski Seleqtia, designed by the agency superstudio.
A strategic change that coincides with the tenth anniversary of the launch of the brand and focuses on two aspects: on the one hand, the improvement in the quality of the products and, on the other, on a new packaging design that transmits the promise and values of the brand.
For the new image, superstudio has developed a transversal concept based on a constant visual architecture, a unique color for the brand that gives strength and a prominent presence on the shelf and, in addition, transmits the quality of its range of products. The design gives the product maximum prominence in the packaging, presenting it alone, with a sophisticated black background.
The packaging proposal adapts to the different product categories and maintains the coherence necessary to achieve a strong brand identity at the point of sale.
The result is a packaging that surprises and conveys a quality image.
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