Photo: Martina Font, president of the Packaging Cluster. El Packaging Cluster celebrated its tenth anniversary on December 1 at a gala that served as a meeting point for the entire sector and that was marked by its festive nature. In total, more than 160 people attended, including partners, journalists and members of the Cluster itself.
The event, which was led by journalist Xantal Llavina, was organized at the Hotel Gallery, in the heart of Barcelona. It began with a presentation by Albert Catellanos, Secretary for Business and Competitiveness of the Generalitat de Catalunya and current CEO of ACCIÓ, who highlighted "the importance of clusters when it comes to generating shared value". And he added: «the Packaging Cluster is a young entity, but we can already say that it is one of the most consolidated clusters in Catalonia. From the institutions we will work to continue pitching in to support the important work that you carry out.
Next, the two previous presidents of the Packaging Cluster, Núria Font and Artur Costa, and the current president, Martina Fountain, they took stock of the past, present and future of the entity. «In the cluster we like to think big and we want to continue growing. We have a very young team full of talent and enthusiasm”, explained Font. And he launched a petition to the institutions: «industry is a key element for Catalonia and it must be promoted. The goal is for the weight of the industrial sector to be 30% in 2030 and, to achieve this, we need everyone's support".
A more formal part that concluded with the intervention of Alex Brossa (Cluster Manager) and the delivery of four awards in recognition of good practices within the sector:
• Strategic change and growth: Toni Borrell, CEO of NG Plastics.
• Shared value and sustainability: Tim Eaves, President of Quadpack
• Industry 4.0 & Innovation: Aleix Triana, CEO of Triana Plastic Industries.
• Honorary Recognition: Pere Castellet, former Minister of the Packaging Cluster.
Some awards that ended with the recognition of the founding members of the cluster in 2012: ABB, Aranow, Grupo Carinsa, DS Smith, Enplater, Global Fruselva, Industrias Plásticas Triana, Kao Chimigraf, Leitat Technology Center, Menshen and Nestlé.
A renewed visual identity
The Packaging Cluster took advantage of the tenth anniversary to present a new visual identity. The logo, which has accompanied the entity since its foundation in 2012, has been replaced by one with a more contemporary design in line with the image of innovation and proximity that it wants to convey. In addition, the cross-shaped isotype reflects the point of union and the agglutinating character that characterizes the figure of a cluster.
«The new logo responds to the need to convey an image of modernity and dynamism. The packaging sector is in full growth and, although many people are unaware of it, it is one of the most prolific in terms of innovation. This leap in our visual identity will bring us closer to making this reality easier to transmit to society”, concluded Àlex Brossa.
The act ended with a fun performance full of magic and humor.
