A disruptive packaging for D by Diesel

4, July, 2022


D by Diesel is Diesel's first genderless fragrance, with an amber fougère composition. Disruptive and emblematic, the design of the jar it evokes the iconic slogan “Diesel For Successful Living”, as if it had been clenched tightly into a fist and literally left its mark on it.

El plug of the bottle resembles the rivets on a pair of Diesel jeans.

Glenn Martens, Diesel's new creative director, was inspired by the iconic Diesel logo from the XNUMXs, which he also used in his own fashion collections for the firm, featuring its capital D that immediately catches the eye.

The D by Diesel container has been conceived from a eco-responsible approach, without compromising the final quality of the product. In line with this eco-friendly approach, two sustainably sourced ingredients made exclusively for Diesel are used to formulate the fragrance: Bourbon vanilla infusion from Madagascar and Diva de Provence lavender heart. Does not contain ingredients of animal origin.

The bottle is made from a 25% post-consumer recycled clear glass, which represents a very high percentage in the perfumery sector and is 100% recyclable. For the first time, all bottle formats are rechargeable.

La outer boxFeaturing a dramatic bright red D on a white background, as well as the iconic red Diesel logo, it's made from a 55% post-consumer recycled cardboard, the maximum that guarantees the strength and safety of the product. The cellophane wrapper has been removed from the outer box.


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Winter Company Spain
Plastics Juárez
LIASA The Cotton Industry
Metalicoplastico, SA
Sampling Innovations Europe, SL
Packaging Cluster
quad pack
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