Labeling industry companies have announced a new global industrial consortium, CELAB: Creating the Circular Economy for Labeling. UPM Raflatac is acting as one of CELAB's key partners to drive matrix and liner recycling in the pressure sensitive labeling industry. The consortium aims to facilitate collaboration between companies around the world and throughout the supply chain to drive progress and promote solutions for the recycling of matrices and liners.
CELAB is designed to facilitate global collaboration and foster universal adoption of best practices while fostering regionally appropriate cooperative measures and initiatives. CELAB's structure includes a Global Steering Committee and regional delegations. The branches are currently located in North America and Europe with plans to soon create subsidiaries in South America and Asia-Pacific, accommodating differences in recycling capabilities and systems while promoting consistency in messages and processes.
“Collaboration is key to building a circular economy. We will continue to develop our partnerships RafCycle with label printers, brands, waste recyclers and industry associations as an integral part of our overall approach to sustainability, ”he says Juha virmavirta, Director of RafCycle-UPM Raflatac Solutions.
UPM Raflatac has adhered to the New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation. One of their commitments is to enable UPM Raflatac's RafCycle ™ service partners to return all their PET and paper liners.
