The rooms of the Packaging and Graphic Technology Business Unit of Fira de Barcelona, hispack y graphispag, they have just opened a delegation in Madrid. At the head of the new commercial and representative office will be Beatriz Fernández Sobrinos.
The objective is to intensify the relationship with companies, professionals, associations and entities from supply and demand sectors, promote the holding of these shows in the central and southern areas to attract a greater number of exhibitors and visitors; and organize their own events in the Spanish capital that promote knowledge and networking between editions of these fairs.
From Madrid, 39 years old, Beatriz Fernández accumulates extensive knowledge of the graphic and packaging sector, as well as the associative world thanks to her trajectory of more than a decade in the Spanish Association of Manufacturers of Containers, Packaging and Cardboard Transformation ( ASPACK) and in the Spanish Association of Silkscreen and Digital Printing Companies (Fespa Spain) as project manager. Fernández has also been responsible for commercial, marketing, communication, events and sponsorships, among other functions, at Kolokio Internacional, a company specialized in services to associations.
The new delegate of Hispack and Graphispag in Madrid joins Fira de Barcelona from Optima Financial Planners, a financial and wealth planning firm where she has served as director of institutional relations.
For the director of the Packaging and Graphic Technology Business Unit at Fira de Barcelona, Xavier Pascual, “the incorporation of Beatriz will allow permanent contact and personalized attention with packaging and printing companies in the downtown area and will promote a better approach to different demand groups to which our salons are of interest ”.
Graphispag, the leading trade fair for the graphics industry in Spain to be held from March 21 to 24, reinvents itself by focusing on services and finished products, integrating, for the first time with a physical presence at the fair, specific printing solutions for packaging, retail, the publishing world and textiles. For its part, Hispack, the benchmark show for the packaging, packaging and POS industry in Spain and Portugal, will take place from May 8 to 11, 2018.
