Pujado Solano is a family business located in Santoña (Cantabria) that is dedicated to the elaboration of anchovy and anchovy fillets in an artisanal way, following traditional methods.
Zoo redesigns the fish icon with a harmonious style and line and, through the union of tangent circles, a close and humble illustration is defined.
The use of copper stamping reinforces the quality of the product, apart from giving it character. The photography relates a process of elaboration that shows the hardest and most sacrificial side of the trade, but at the same time transmits passion and dedication.
In the design of the the packaging from the gourmet line, the two-tone image is used in blue colors; in the ecological line, through the material and finishes, it refers to something more natural.
