Salamanca water, created by the perfumer Dove Martin Oviedor, is the first Eau de Parfum of Margaret, a new business brand linked to Cultural Heritage with the aim of developing specific merchandising product lines for museums and selected stores.
For design, riding a Salvi Design They carried out a specific work of differentiation, both in the graphics and typography as well as in the finishes of the case, to provide the entire set with the care and care of a premium product.
They chose the concept of charro button. A traditional element strongly representative of the city, associated with a piece of filigree craftsmanship and jewelry. Thanks to its geometric composition, it enables a graphic language whose development embraces a sensual and elegant packaging in two sizes, 50 and 100 milliliters.
With regards to typography, they selected a fancy serif. Inspired by Art Deco interpretations of classic typographic styles, it uses ligatures and calligraphic alternates for a flowing, romantic, and elegant result.
As a corporate tone, they opted for a blue intense, which evokes the sky of Salamanca reflected in the Tormes, in contrast with the gold hot foil stamping that recalls its rich heritage and its Villamayor stone at sunset.
