berlin packaging announced at the end of December the purchase of new pack, a leading company in glass packaging based in Savona, Italy.
Newpack was founded by a team of entrepreneurs with experience in glass packaging and in the food and beverage markets, especially in the Italian wine sector. Newpack has an important distribution network in northern Italy, which includes the regions of Liguria, Piemonte and Veneto.
Newpack is Berlin Packaging's 2016th European acquisition since XNUMX, confirming its commitment to supply packaging throughout the European market.
"The purchase of Newpack allows us to increase the offer in the wine sector, an important market in Europe," he explains Paolo recrosio, CEO of Berlin Packaging Europe. “We hope that our European sales team will help accelerate Newpack's growth in the wine sector. Bruni Glass, our premium brand for specialty glass, also has an innovation center based in Milan, allowing us to bring our wine bottle design expertise to Newpack. '
"We are excited about our company joining Berlin Packaging," say Newpack executives, Damiano Cavedon and Giorgio Pirotti. "Our customers will benefit from being able to access Berlin Packaging's product portfolio, its distribution network and its design capabilities."
"Newpack is a strategic fit for our European business," he adds. Bill hayes, CEO and president of Berlin Packaging. "We remain committed to expanding our European presence in both organic media and strategic acquisitions."
