Building on his successful collaboration with Stoelzle for the Mercedes-Benz Parfums brand, INCC Parfums has entrusted the French glassware division of the Austrian group stoelzle the production of the bottles of its first collection AMG Parfums.
At the head of the line is Thrill, the inaugural fragrance designed to infuse the spirit of racing into the heart of the Mercedes-Benz universe. Crafted by Firmenich Chief Perfumer Fabrice Pellegrin, each scent – Silver Thrill, Black Thrill and Red Thrill – captures a unique aspect of the AMG spirit, from cutting-edge technology to luxury and passionate intensity.
In keeping with its eco-responsible ethos, INCC Parfums has insisted on using recycled glass for the bottles, ensuring they are refillable with the new SNI15 screw cap standard. Each 100ml features a vibrant heart, protected by a captivating metal casing, a signature emblem of the franchise that embodies the bold essence synonymous with the AMG brand.
The design challenge was to create glass fixtures adaptable enough to accommodate the plates. The three bottles were lacquered in transparent, the Silver Thrill in orange, the Black Thrill in red and the Red Thrill in dark yellow.
The smaller 60ml ones also have the same lacquering technique, reflecting the color codes of their larger counterparts. In this format, the brand logo and the names of the fragrances are screen printed directly on the glass. Notably, these smaller packages come without a casing, expanding the product range with a lighter and more portable option. Stoelzle successfully addressed the challenges posed by the height and thinness of the bottles, ensuring even distribution of glass throughout.
