Aptar Beauty and Quadpack renew the refillable wooden lipstick

17th October 2023

refillable lipstick

Collaboration between Aptar Beauty and Quadpack continues and materializes in Iconic Woodacity® 2.0. This refillable lipstick which came onto the market a year ago, has been designed with greater sustainability in mind and seeking an attractive experience for the consumer; It brings together the experience of the two companies in lipsticks and wooden components.

Iconic Woodacity® incorporates the Aptar Iconic Mechanism, wrapped in a Quadpack single-material wooden casing. The new edition presents a refined concept with a greater choice of wood types and finishes and a new Patented closure system called “Solo Snap”.

The Iconic Woodacity case® 2.0 is made entirely of ash or maple wood from sustainably managed European forests, with PEFC and FSC certificates*® on demand.

The Solo Snap system has been designed to provide a classic and timeless lipstick gesture. The wood experts at Quadpack have created a click closure thanks to a new patented interior wood structure that does not require additional parts made of plastic or other material. Consumers simply remove the lid and press until it clicks to replace it. In addition, it is ideal for conventional filling lines.

The casing incorporates Aptar Beauty's Iconic mechanism inside. This mechanism without POM, adhesives or lubricants, gently propels the product. It is easy to install the replacement: you just have to remove the used mechanism and insert the new one by pressure.

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