Ardagh Metal Packaging-Europe, a leading manufacturer of metal beverage cans, Colaborate with Britvic Soft Drinks and launch the H!GHEND design for the new Tango Mango cans. The standard 330ml can is decorated with the new H!GHEND design and a matte finish.
The design of Tango Mango follows the principles of Britvic's rotational flavor strategy, Tango Editions. This strategy combines bold tastes with eye-catching packaging designs, and H!GHEND can lids provide enhanced visibility for 'The Tang' flavor descriptor. “Our goal is to create eye-catching packaging that captures the consumer's attention to promote sales,” he says. Michael Cunningham, director of packaging development at Britvic. “With innovation being a key category driver for fruit-flavored carbonates, we are committed to continuing to innovate in this space.”
Limited-edition H!GHEND designs for individual Tango Mango cans are transported to Britvic via an innovative underground passage connecting AMP's Rugby plant to the Britvic factory next door, reducing carbon emissions and exemplifying its commitment to sustainability. The exclusivity of the H!GHEND designs on Tango Mango cans enhances the appeal of this limited edition, providing consumers with a unique and premium drinking experience.