ASPACK held on February 8, at the Hotel Cubik in Barcelona, the third edition of the Cardboard Packaging Value Chain Forum with the aim of analyzing new consumer trends, evaluating how they affect the carton packaging market and determining ways to adapt to them, since packaging plays a very important role in consumer purchasing decisions.
The basis on which the content of the forum was built were the reports of the consultancy Euromonitor International The 10 main global consumer trends for 2017 and 2018, presented by Ricard Balart, member of the Board of Directors of ASPACK. Both studies present the new life habits that influence the consumption habits of citizens.
The second panel of the Cardboard Packaging Value Chain Forum was dedicated to analyzing new consumer trends with end customers of companies that manufacture cardboard packaging. The last part of the Forum was reserved for suppliers of packaging companies, who presented success stories in which they joined forces with their customers to adapt to new consumer trends.
