Becurly, a crush on a loop

November 7th 2023


Bombaiworks has developed the naming, branding and packaging of Becurly de Belle (Eroski), their new range for curly hair care. It offers a line of vegan products, formulated with 95% ingredients of natural origin for those looking for extra pampering and a hair routine that makes it easier to care for curly hair on a daily basis.

The naming proposal, the logo design and the color define the visual identity of this range. The curves of 'Becurly', the careful curl-like details of the typography and the color palette of energetic, positive and vibrant tones (with the power to lift any look), build a daring and fun identity with a refined touch.

A subtle play of waves with which they want to reflect the love for curls, as well as the moisturizing benefits of these vegan, silicone-free and sulfate-free products: activator, shampoo, conditioner and mask.

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