Bimbo is aware of the great effort that all its collaborators (more than 5.000) in production, logistics and sales plants are making during the state of alarm generated by the COVID-19. For this reason, he wants to publicly thank you for showing your full commitment to the population in these difficult times on the front line.
Through one of its most emblematic products, the bread, Bimbo wanted to pay them a visible tribute by writing their names on the container.
This tribute is one of the many actions that the company is carrying out under the initiative #BimboWithYou, which includes those aimed at families, vulnerable groups, professionals who work in the fight against COVID-19, and the company's own collaborators.
Among other actions, Bimbo is making donations of more than 60.000 kilos of bread, pastry and pastry products to different hospitals, as well as to entities that help vulnerable groups such as Caritas, the Red Cross and food banks. Likewise, the company has distributed more than one million Donuts® to health workers and bodies and security forces throughout the country to join in the appreciation of society towards these professionals.
The new pack with the claim #ThankTeam is a campaign created by the creative agency LOLA MullenLowe Barcelona and will be available from May 12 at all the usual points of sale.
