Coverpla created the packaging for the three fragrances in Via Dei Mille 's new lanco collection . The brand selected the 100ml bottle designed by Coverpla and manufactured by Bormioli Luigi . Its minimalist shape, with strong straight lines, is finished with a matte black vintage cap featuring a screen-printed design. Coverpla also supplied the pump and its cover for this complete service development.
Via Dei Mille is the recognition of a family history that began in Sicily in the 50s. Stefano Alderuccio, grandson of its founder, pays tribute to the rare scents of Sicily and its traditions perpetuated today by the perfumers of Grasse.
The fragrances in the Ianco collection are built around the color white (its name comes from a word in the Sicilian dialect) and with subtle arabesques stamped on the paper of the case.
