The latest project of MW Luxury Packaging with Estée Lauder is a luxury gift box for the Rose de Glasse d'Or fragrance from aerin, which will be launched on the market soon.
MW began by developing the exterior of the pack, a box thick chipboard designed to ensure durability. It is lined with linen paper embossed with a delicate gold floral pattern, subtly evoking the fragrance inside. Another golden detail is the elegant faceplate.
Inside, a high-quality leather-lined EVA foam accessory holds the gold bottle in place. The final detail is the accessory of the tape, which allows Rose de Grasse d'Or to easily slip out of the box.
A memory of luxury, a case in keeping with Aerin's image and a sample of MW Luxury Packaging's know-how.
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