Ines Rosales was a pioneer in marketing the product in a transparent container and now, it is once again the first to bet on a container with opaque material that protects the oil cakes of light, solar or artificial, and improves the conservation of the product.
A communication campaign has been created taking advantage, in a first phase, of the direct impact with the consumer through traditional packaging, with an outer band and an original cake-shaped flyer inside, and reinforcing, in a second phase, with campaign at point of sale and advertising in digital media.
A microsite has also been developed.
