Metsä Board, part of the Metsä Group, has been selected as one of the winners of the WorldStar Awards 2024 for its concept of ultralight pizza box developed together with Adara Pakkaus and other industry experts. A total of 435 applications from 41 countries were included in this year's competition.
An expert panel of international judges compared the proposals with similar solutions from around the world and awarded those that were superior in their category and market and were better in execution or innovation, compared to others.
The award-winning ultralight pizza box solution, made from MetsäBoard Natural WKL Bright, uses considerably less material than traditional solutions without compromising rigidity, function or print quality. The pizza box was approximately 38% lighter and, based on life cycle analysis, the carbon footprint of the pizza box was up to 50% lower than traditional solutions made from recycled fiber. The comparison of the environmental impact was carried out on the material and its production.
The ultralight packaging concept was created in collaboration with leading experts in the packaging industry. Packaging manufacturer Adara Pakkaus produced the corrugated material and printing of the pizza box and Marvaco supplied the flexographic printing plates. The visual perspective was designed by Futupack. El Dr. Kai Lankinen, ECG researcher and extended gamut printing expert, provided invaluable input on graphic design, prepress and flexographic printing requirements.
