The jury of the Laus Awards 2015 has awarded Nomon Design a Bronze Laus in the category of "Graphic - Packaging - General public: unit or packaging line and / or label" for the special edition packaging for the Lékué steam case.
The pack is characterized by being 100% reusable, capable of surprising at the point of sale and prolonging its life at home. A dual-use packaging that allows it to be used as an apron and as a recipe book with daily ideas for an easier and healthier diet.
Aimed at the traditional channel, the main objective has been to build the Lékué brand by reinforcing its corporate values: people, creativity and challenges. An exhaustive internal analysis of the needs of Lékué and an external analysis was carried out, focusing on the market, sector, trends and the needs of consumers. From these analyzes the following conclusions were drawn, represented in the final piece: the need to combine packaging and product, the use of a recyclable material and that the design was educational and informative.
