Miró, vermouths from Reus

7, February, 2022

Summa updates Miro de Reus vermouths

Founded in 1914, Miró is a family business from Reus of great prestige in the world of vermouth. PRICE updated the image of its products and, to enhance its personality and essence, used a visual symbol: the flower of the coat of arms of the city of Reus.

La new identity Miró moves away from the cold and industrial positioning it had and presents a new brand, more modern and closer, focused on the consumer and emphasizing its origin.

The project also includes the volumetric design of the bottle, with the aim of giving it greater character through more pronounced shoulders, a more robust base and an engraving that refers to its origin.


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