mahou san miguel 100% Spanish family brewery and leader in the sector in Spain, has launched its latest innovation, Mixed Revolution, with aged rum, mint and guarana and an alcoholic strength of 6% by volume.
With this new beer, Mixta enhances the more daring and provocative side of the brand and wants to especially surprise young audiences looking for new experiences thanks to a completely differentiating flavor.
Ideal to drink at night and accompanied by ice, Mixta Revoluxion will be available on the Hospitality channel at bottle of non-returnable third, and in the feeding channel it will be distributed both in this format and in sleek cans of 33 centiliters.
On the occasion of this launch, the brand's website It has changed its operation since April of this year. The site is different depending on the time you access it: by day you will breathe the spirit of the Mixta; at night, that of Revoluxion. This duality is experienced in all the content of the web, and also in that of the brand's social media profiles.
In addition, Mixta and Revoluxion consumers will soon be able to participate, through the pincodes, in one of the launch promotions: "Mixta puts on a party for your face." The promotion will thus link the activity at the Food outlets with digital actions on the web.
