BASF has launched a new digital application designed to help customers get a better overview of the sustainability status of the product portfolio they purchase from BASF. It also helps clients identify the Group's best solutions to achieve their sustainability goals with respect to CO reduction.2 and/or the use of renewable raw materials.
Application MyCarbonFootprint contains data on a selection of more than 700 high-volume products from BASF, including pharmaceutical ingredients, amino resins, butanediol and derivatives, acids, polyalcohols, acetylenics, carbonyl derivatives and amines. It is initially available to certain BASF customers who purchase products included in MyCarbonFootprint. Currently, more than 50 customers are already using the application.
Personalized overview for each client
MyCarbonFootprint informs customers about the individual carbon footprint of the product (PCF) of the BASF products they purchase. The application also indicates the proportion of renewable raw materials used in the manufacturing of these products. The data is presented in a personalized way for each customer: depending on the purchased quantities of a selected product, MyCarbonFootprint calculates CO emissions2, the carbon footprint of the product and the proportion of renewable raw materials according to the respective customer's purchasing portfolio at BASF.
Optimization of the carbon footprint and the participation of renewable raw materials
With the help of MyCarbonFootprint, customers can determine how adjustments to their purchasing portfolio affect their sustainability status in terms of CO emissions2 and the use of renewable raw materialss. For example, the app calculates the potential reduction of CO emissions2 when a product variant with a lower carbon footprint is selected instead of the previously purchased product. MyCarbonFootprint also shows BASF customers various alternatives to increase the share of renewable raw materials in the value chain by choosing a suitable product variant.
“We developed MyCarbonFootprint to create the transparency our customers need to pursue their CO emissions reduction goals.2 and select the best sustainable product variants from the BASF portfolio to achieve the desired sustainability positioning,” he explains. Niels Möller, Global Strategic Marketing, BASF Intermediate Operations Division. A team led by Möller has been responsible for conceiving and developing the tool, and for its landing on the market.
MyCarbonFootprint provides an overview of the various sustainable product variants in the BASF portfolio.
