PCD Digital Innovations Day It was an online conference dedicated to the the packaging In the field of cosmetology and the perfumery to connect the community, held in March.
Sampling Innovations Europe was the main sponsor and inaugurated the agenda giving way to Vincent Delavene, Head of Packaging Development at Coty, who presented the five winning projects of the student competition of the Esepac packaging school and the École Superieure du Parfum. Five proposals for the future, focused on how to test the products in the store, taking into account the challenges after the Covid. Subsequently, Sampling's sales and marketing director, Celine boix, began the Innovations Labs sessions with his presentation 'Successful Sampling in our new world'. Under this title, he spoke about the latest innovations and trends in sampling and single-dose strategies today post-Covid.
Innovations from Sampling Innovations Europe
The first novelty that it presented was Ticket Scent®, a solution of sample dispensing scented in a hygienic, personal and simple way. It is a tool with technology developed by Adhespack, designed to include on shelves or in POS, being able to adapt the design and shape. Consumers take a single sample, thus meeting the maximum security objective and, with the sample in hand, discover the fragrance, being able to open and close the sample several times. In addition, there is the option of including information, promotions or QR codes in the sample itself.
The second innovation are ecofriendly solutions, more sustainable, multifunctional, practical and innovative single-dose products, adapted to your needs. Today, Sampling has state-of-the-art machinery that allows them to offer customers various complex solutions from a single recyclable material. They represent an ecological alternative without aluminum, reducing the percentage of plastic and leaving less carbon footprint.
Finally, Sampling presented Easy-dose, with technology developed by V-Shapes, an innovative single-dose format that can be opened with one hand, optimizing the use of the product to 98% since it allows its dosage in a guided, easy and hygienic way for any user. It is also available in recyclable material.
