El TEB Cooperative Group, handler and packer of product, and the manufacturer of aromas and fragrances carinsa, began working on a product that could improve the user experience and interaction of users with the mask, and make the adaptation process more bearable: this is how the mask aromatizer was born.
Given the potential of the product, it was decided to collaborate with entities representing both sectors involved, packaging and children's, together with the Packaging Cluster y KID's Cluster, to study the launch of the new product through new market analysis techniques, and test the solution accompanied by the manufacturer Sentinel, which would analyze the acceptability of the fragrance in the mask, and Abacus, retailer connected to the consumer. Smart Essence 4 Kids It is the project that unites each of these partners to learn how to increase the impact of a new launch thanks to new technologies and systems such as neuroscience.
In March, the Smart Essence 4 Kids project ended, an initiative that aims to connect the children's value chain and that of packaging to generate a positive impact on the emotions of young people with the design, manufacture, distribution and application of a product aromatic for masks.
Therefore, a pilot sprayer test was created with four aroma options: mint, strawberries with cream, peach and piña colada.
Market analysis
To find out the public's response to the new product, two analyzes were carried out: on the one hand, a consumer study final with previously selected boys and girls, who interacted with the product as a unboxing, as we see on platforms like Instagram or YouTube. And, on the other, a neural study as a complement, in which the brain response was analyzed when the product was smelled, to find out the objective sensations produced by each essence.
These answers have allowed us to better understand the product and the interaction with it, refining the customization of the aromatizer to the current needs of the new generations. Likewise, with the insertion of a QR in the labeling of the container, a new channel of communication and feedback from users regarding the product will be created.
