The box designed for Toskani Night Reverse by Alzamora Group has been Latampack selection for the best Pharmacy or Parapharmacy packaging. The Latampack International jury, made up exclusively of members designated by official organizations and media, awarded the Latampack prize in five categories and the Latampack Selection in 3 other categories.
In this 7th. edition, works from 9 countries have been received, consolidating the Latampack award as the benchmark for Latin packaging. Mexico stands out as the country that has won the most Latampack awards, with 4 winning works.
Packaging recognized with Latampack Gold Award are the following:
LATAMPACK Award for the best Beverage packaging, bottle and/or label design
LEÓN DE AGAVE MEZCAL® BOTTLE DESIGN – by Alex Flores MEXICO
for FYU Spirits® in MEXICO, USA, COSTA RICA
Glass container and graphic design for Mezcal León de Agave, inspired by the old bottles called “Demijohns”. It has an ergonomic shape that allows you to hold the bottle in your hand to easily serve the mezcal; an extended front surface so that the brand logo is visible in its entirety, and a short neck with a wide throat where it receives a natural cork. On the left side the name of the brand was engraved for a bottom-up reading “EL LEÓN DE AGAVE”. It is sustainable: it is made entirely of recycled glass, printed directly in glass-ceramic technique with organic inks, and its cork is natural. It has a bamboo thread pendant and an FSC® paper headband. Before the brand used line bottles, now it has its own bottle.
LATAMPACK Award for the best Food packaging
KFC-NFL / Super Bowl 2023 – by Mauricio Carreto MEXICO
KFC is an international American fast food restaurant chain specializing in fried chicken, founded by Harland D. Sanders, which belongs to the Yum! group. Brands, where KFC Mexico together with NFL Mexico decided to make a special bucket for Super Bowl 2023 where I had a long process of intervention in the packaging and having a clear idea of what to illustrate and the result was this bucket that is throughout the Mexican Republic with 4 million impressions.
LATAMPACK Award for the best set of packaging for food, beverages, cosmetics or other products
Ana Lía Artisanal Products – by Don Mostachón Marketing and Communication MEXICO
for Ana Lía in Monterrey Nuevo León
Coatepec is the land where orchids bloom in Mexico, a land that rises above 1,200 meters above sea level, with a climate and humidity that make it unique for biodiversity: this is where ANA∙LÍA Productos Artesanales was born. To convey the inherent organic and artisanal value of the brand's products, an imagotype inspired by freehand and digitally refined was devised, which captures one of the most valuable fruits of Coatepec: the orchid, which remains heavenly and unattainable to the touch, but almost palpable to the senses. She is crowned with a vine of leaves representing the exuberant vegetation of the place, thus projecting the natural character of ANA∙LÍA. Where ANA∙LÍA is present, there are centuries of tradition and vast triggers of emotions and sensations.
LATAMPACK selection for the best Pharmacy or Parapharmacy packaging
TOSKANI BOX · NIGHT REVERSE – by Alzamora Group SPAIN
The box designed for Toskani was conceived as a Premium case in which quality and visibility would stand out and reaffirm the brand and product image. The client was looking for a uniform packaging, where joints and cuts were completely concealed and integrated. The result is a box adaptable to different sizes and product formats conceived in two pieces of cardboard as the only material. A geometric and minimalist structure, with great personality, with an interior that exudes elegance and exclusivity. On a structural level, the Toskani case is composed of a box that slides smoothly upwards to reveal an interior, with the same finish, where the The product remains suspended in the air in an interior structure that protects it.
LATAMPACK selection for the best packaging of Beauty and Perfumery products
belle, radiant and accessible facial care range – by Bombaiworks SPAIN
Moisturizing, firming, cell regenerating, serums, eye contour... A complete range to meet the needs of each skin type. We knew that we had tough competition on the cosmetics shelves, and we needed to create an attractive image to gain visibility and trust on the shelves. To create the visual identity, we opted for a technical approach, aimed at women who appreciate natural values to maintain healthy skin, as well as the use of recycled materials; without giving up color and contrast of textures. The result: a radiant and 'tactile' category that gains visibility and trust at the point of sale. Attractive image, which reflects the balance between product quality and price. Another important aspect for the client.
LATAMPACK selection for the best luxury packaging “Premium Pack”
Hi Ibiza by Heineken – by Ovelar SPAIN
Limited edition Heineken for the famous Hi Ibiza nightclub. The beer that thinks green forgets its usual bright emerald and dresses in Ibiza for a summer that doesn't want to be like the others. The four unique designs for the 2022 special edition are reminiscent of the multicolored air of the island, the energy that flows... greens, blues, reds. In addition, for labeling, the sleeve was chosen for this premium edition since it allows the entire bottle to be covered with vibrant colors, 360º of creativity and information about the brand and the club.
LATAMPACK Award for the best eco-friendly packaging: Reduction of materials, recyclable, sustainable production, respect for the environment, etc.
Preserving the future – by uqui.net SPAIN
for Sementares in Galicia
Sementares is a young producer of multi-species seeds that is committed to recovering a quality product, prioritizing characteristics such as the nutritional and organoleptic value of traditional varieties. It collaborates with Galician farmers, analyzing traceability and registering native varieties from the parental material conserved in the Germplasm banks of Galicia. In addition to sustainable production, the seed envelopes are made of bio-based material, with material made from tomato fiber (FSC C017135). The packaging plays with bright colors that quickly identify the different families of the product and stand out on the shelves of stores specializing in horticulture.
LATAMPACK Award for the best packaging in the Miscellaneous, All those works that their author considers might not be included in the other categories. And LATAMPACK Selection for the best luxury packaging “Premium Pack”
Children's Boutique Chocolates – by Don Mostachón Marketing and Communication MEXICO
for Bombones Boutique Infantil in Monterrey Nuevo León
A treat. A beautiful infant. A chocolate is something sweet and beautiful that awakens the feeling of tenderness. BOMBONES is inspired by the way grandparents call children, as a brand that connects with the family. The logo conveys a classic and firm, but romantic and friendly character expressed in earth-tone colors: welcoming, warm and simple. Accompanied by stickers that are inspired by traditional shapes of chocolates, along with three animals: a bird that represents hope and wisdom; a lion that represents flexibility and illusion; and a fox that represents strength. We create packaging, labels and elements, making shopping a unique experience that awakens tenderness in parents and creativity in children.
