Study: Atypus. Designers: Mariano Fiore and Javier Suárez. I saw Novell (Celler Masroig) is, first of all, fun. It is a young and perishable wine, hooligan and popular in equal measure. A wine that is meaningless without celebrating your party. And it is precisely from this party that the concept of the image for this 2016 edition of Vi Novell arises.
The premise of this year was to promote the Vi Novell party and as such, the the packaging It had to fit that context. It had to breathe a party with spades ... a popular and hooligan party, neighborhood, town ... This is where the idea of the garland, the pennant and transversal elements of every festival was born.
This materializes in a collection of six patterns that give an image to the bottles of Vi Novell 2016, which this year will become “decorative flags” for the party. Thus, in each box of six all the bottles are different, creating a graphic diversity that gives meaning and dynamism to the idea. Without a doubt, they have achieved the festive and cheerful tone they were looking for.
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