Xelat, the ice cream that breaks the rules

20, September, 2022

Brandsummit has created a graphic identity and packaging project for Xelat

Brandsummit has created a graphic identity project, packaging, audiovisual content and web design for xelat, a brand with an eccentric, daring and out of the rules personality.

Xelat is a new ice cream brand that wanted to demonstrate all its experience in the manufacture of artisan ice cream, while leaving the traditional and comfortable sector. A goal that was achieved with forceful color contrasts, impressive lettering and custom illustrations, especially to bring to life Xelat's mascot, his beloved Xehuahua.

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