The new image of Clesa, with simple lines and soft colors, abandons the oval, the brightness and the gradients. It preserves the previous typography, the blue color and its curved line. It includes “since 1943” at the bottom of the logo and dedicates a space to the history of the company, which began in a small dairy in Burgos, on one of its sides.
It has a seal that indicates that it is a "cooperative product", which aims to make the social value of its products visible. Clesa is integrated into the CLUN cooperative and all its products are made with milk from the cooperative's farms, in the industries that are also part of the organization. In this way, CLUN is the only organization behind the Clesa brand, therefore, there are no intermediaries in the industrial transformation.
Clesa is committed to large format, with a line specialized in packaging cubes of up to 1kg. He has developed three references of Greek yogurts that are already being marketed with the new image.
Clesa's yogurt and dessert factory is located in Caldas de Reis (Pontevedra) and the brand's most successful reference is the Crema Bombón chocolate yogurt.
