Bimbo has chosen superstudio to update and relaunch one of its most iconic brands, which was born in 1975, and which revolutionized children's snacks in the 80s.
The objective was to take advantage of the improvement of the recipe, more tender and tasty, to position the brand and bring it closer to today's young audience, without forgetting the connection with all those who were fans of Bollycao in their childhood. To achieve this, a solid packaging architecture has been built that allows the brand to be clearly identified and the different products that make up the Bollycao portfolio to be differentiated.
In addition, we have worked with Grupo Bimbo to improve materials and qualities, to achieve a feel and final result that improves the implementation at the point of sale and the user experience with the packaging.
For Supperstudio, this is the third project it has worked on with Grupo Bimbo over the last two years.
Image provided by Supperstudio.
