Captain Enjoyment, a fun label

February 1th 2022

wine label

Miguel Diez has created the design Captain Enjoy wine label, a comprehensive project for GrupoMoga.

GroupMoga he wanted to celebrate his eleventh anniversary with a wine of his own with a personalized wine label. It is a DO Rueda Verdejo from the Serrada area, in collaboration with Bodegas Valdevid.

The briefing required a fresh and fun concept that would evoke the enjoyment and pleasure of a good gastronomic experience. “We imagined a nice little pig, with a half smile, albeit very elegant and aristocratic, enjoying a glass of Verdejo with his sunglasses and his tie blowing in the wind, whom we brought to life through a illustration”. The detail of the paellera makes an obvious nod to the specialization in rice dishes and paellas that characterize the restaurants of the hospitality group.

La label printing It was resolved with a matte gold stamping on the brand name with details on buttons and cap, and a reserve of UVI gloss varnish on the frame of the glasses, tie and on the wine glass. All this printed on a very textured paper, very rough, made of 100% cotton and strong enough to hold up in the ice bucket, printed on Treslabel.

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