Educated Mess, the skincare brand founded by chemists for Generation Z, has a new packaging designed by Yungbld Studio. The new visual identity matches the spirit of the brand. Yungbld has renewed the brand's image with striking, distinctive and refreshing packaging.
A vibrant color palette is strategically used to make the brand stand out on the shelf, with the aim of capturing attention and, at the same time, offering a revitalizing and refreshing image. With gender neutrality at the core of the brand, the color system supports bold neutral tones, with a minimalist sans-serif typeface. The overall visual identity is minimalist but with a bold identity.