Meteorite Study has created the packaging, naming and brand design of Clemen Gin, a Geneva premium artisan of Fernandez Pons, made with organic oranges from Valencia.
The premise was to create a subtle and artisan product, attractive to the female audience, emphasizing the clementine orange and the citrus notes of its flavor, taking into account the ecological and vegan character of the product.
For the naming they proposed Clemen Gin, a feminine name, the result of the union of clementine + gin. For the design, a fresh, Mediterranean look with hand-drawn illustrations to evoke artisanal elaboration. The central illustration of the bicycle leaning against an orchard fence with oranges in its basket evokes a healthy lifestyle. The fluorine orange color conveys the acidic spark of citrus.
