El Packaging Cluster brought together more than 90 professionals from the packing Within the framework of V Strategic Immersion, which took place on October 19-20 in Castelldefels (Barcelona). The meeting dealt with three topics of strategic interest to the sector: innovation and business models; the circular economy; and digitization and industry 4.0. There were a total of 17 presentations, a round table and an innovation dynamic.
Franc Ponti, EADA professor, opened the dive on Thursday by talking about how the innovation it can transform organizations and generate economic and social benefits. Subsequently, Ferran Latorre, the first Catalan mountaineer to crown the 14 peaks of 8.000 meters on earth, explained his historical journey, showing elements of how solidarity, teamwork, the management of changes and emotions, can help to achieve great challenges.
As every year, the Strategic Immersion also featured international reference speakers, such as Douglas Mulhall, member of EPEA and expert in Cradle to Cradle and circular economy, who spoke about the business opportunities presented by this field, specifically that of printing. healthy. Success stories of opportunities were also shown that have been generated by the participation in the cluster of different partners of the Container and Packaging Cluster (Tecnicartón, Irisem, Milestone Logistics and the cluster itself) and of the Packaging Cluster (3DClick, CCL, Hinojosa and IP Triana), highlighting areas such as the generation of new businesses and projects; the promotion of training; the search for funding for R&D; or the provision of relevant sectorial information to meet new business challenges.
In the afternoon, strategic challenges were developed for the Packaging Cluster, defined by the study of the "Strategic Update of the Packaging sector in Catalonia", recently presented by Acció. Thus, the attendees worked through an innovation dynamic from Lego Serious Play and the Climb21 consultancy energized the session.
On Friday it was the turn of Xavi Martin from Ilimit, who presented his vision of the future that awaits us, with the technological and social changes that we will experience as a society, where we will have to adapt to a totally changing environment. Xiomara Domínguez and Inma Barreiro from Add Value Logistics delved into logistics, how to optimize packaging in the world of e-commerce.
One of the topics of interest in the sector is circular economy. That is why the recent publication of the "Guide: the circular economy applied to packaging systems" was used to show different success stories that the publication includes. Jordi Oliver, CEO of Inèdit, moderated a table with the cases of Ferrer, IRIS and Decapulp. Marta Anglada, Elodie Bungicourt and Ramon M Gendrau gave their point of view on the situation, evolution and potential of sustainability in business terms.
Finally, the consulting firm Mintel explained the consumer trends that are already transforming the packaging industry. Manon Dupré explained in detail all the changes that are already taking place.
The meeting counted with the collaboration of the Container and Packaging Cluster and the Hispack Hall; Its managers, José Orbe and Xavier Pascual, president and director respectively, opened the conference together with Artur Costa, president of the Packaging Cluster.
The V Strategic Immersion coincided with the celebration of the 5 years of the entity. Pere Coll (Enplater, founding partner) and Estefania Parra (Trading Films, most recent partner) blew out the candles commemorating the entity's anniversary.
