Bilbao will receive from April 16 to 18 at the BEC to the leaders and senior managers of some of the most relevant companies in the food sector with the celebration of Food 4 Future – Foodtech Expo 2024 and Pick&Pack for Food Industry.
This year, CEOs of major food companies such as Javier Dueñas (Campofrío), Óscar Vicente (Angulas Aguinaga), Pilar Damborenea (General Mills), Alberto Jiménez (Smileat), Roselyne Chane (Sanygran), Rodrigo Sánchez (Natur All), Patxi Arrtutia (Delicass) and Agustín del Canto (Okin ), Among others, they will meet in Bilbao to address the challenges in terms of decarbonization of the industry, energy efficiency, or the application of Artificial Intelligence, as well as to share strategies to face the inflationary environment or the fall in demand.
Also, the Food 4 Future World Summit It will also bring together senior management positions from leading brands in the food industry such as Soledad Camacho, de Danone, Enrique Rodríguez, de Vichy Catalán, or Guillermo Mena, from Fruselva, who will analyze the change in consumer preferences, their empowerment and the role of marketing in promoting sustainable, healthy and affordable options. The conference will also explore adaptive strategies for brand positioning, taking into account factors such as cultural relevance, supply chain resilience and market penetration, and provide insights on how to balance brands' strengths. local and established global brands.
On the other hand, sustainability will once again be one of the central axes of the Food 4 Future World Summit. Candela Aldao, de Mahou San Miguel and Pablo Mazo, Heineken They will present sustainable methods and practical examples in the field of sourcing, production or packaging. For its part, Carmen Gómez-Acebo, Coca-Cola Europacific Partners Iberia, and Amaia Aguirre, Ausolan, they will contribute their expertise in the field of 360º sustainability, while Mariví Sánchez, Nauterra (former Grupo Calvo), will explore strategies used by the industry to minimize waste, improve resource efficiency and promote recycling initiatives throughout the product life cycle.
The challenges and trends facing the food industry and the supply chain will also be put on the table by Alejandro Gonzalez Navech, de Pascual, Cristina Lecumberri, de Frozen Navarra o Eva Navascueces, de Alma Carraovejas, which has wines such as Pago Carraovejas. A meeting point where you can find a collaborative environment that encourages the exchange of best practices and innovative strategies.
In addition, the retail sector will play a leading role with Raimundo Castilla, de Makro; Ainhoa Oyarbide, de Eroski, Christopher Burleigh, Uvesco Group, and Carlos Garcia, de Dinosol Group. This meeting will analyze profitable retail models, the integration of digital technologies and the strategic selection of product varieties to satisfy diverse consumer demands.
The solutions for more sustainable packaging and more efficient logistics
Within the framework of Pick&Pack, which this year will be held in Bilbao simultaneously with F4F – Expo Foodtech, the National Congress of Packaging 4.0, which will address topics such as the mechanisms to measure the sustainability of packaging, its communication with the consumer, the search for new materials or the challenges of the sector, and the European Logistics Summit 2024, which will address another of the hottest debates in the sector, such as the challenges presented by the impact of last-mile delivery and how we can improve traceability to reduce the carbon footprint.
Among the experts who will participate in both forums are Macarena Ruiz, eCommerce Manager of DIAGEO, Jorge García, CIO of Pack 2 Earth; Sofija Selkovnikova, CEO of Lukks Pack; José María Fernández, Director of Circular Economy of IHOBE; Miren Arantza, Managing Director of ELIKA; Juan Pablo Esquivel, Research Associate of IKERBASQUE; Juliet Bray, Accelerator Program Manager of EIT Food; and Marc Monnin, General Director of the Spanish Plastics Center (CEP), among many others.
