MeadWestvaco Corporation has announced the opening of new and improved production lines for the company's perfume spray pumps at the Barcelona plant. MWV, which has doubled the plant's capacity for the Melodie® perfume spray pump, officially kicked off production during an event attended by its largest customers from across Europe.
In addition to the modernization of the injection and assembly processes of existing equipment, better high cavitation molds and high speed lines have also been installed. These state-of-the-art advances have provided increased capacity and flexibility and improved environmental sustainability, reducing carbon dioxide emissions.
"The decision to expand the capacity of Melodie® is in line with MWV's commitment to growth in the Beauty and Personal Care industry, and to the development of innovation in the Fragrances segment," said Guillaume de Demandolx, Vice President of Beauty & Personal Care and Home & Garden in Europe. The company has also confirmed that the State Intellectual Property Office of the People's Republic of China has approved its patent application for the dip tube dispensing system using fluoropolymers, such as NoC®. Related patents have also been granted in Mexico and Russia.
The Melodie® dispenser with the invisible NoC® dip tube system allows great freedom in designing luxury perfume bottles. Introduced in 2006, it is manufactured for prestigious perfume brands worldwide and uses a light-refractive technology, so that the tube virtually disappears when it comes into contact with the fragrance. During the MWV press event where the expansion and implementation of improvements in production at its Barcelona factory were explained, Laurent Bourgoin, VP Sales & Marketing Europe, MWV-Beauty & Personal Care, spoke about the group and the results of MWV 2011. The company has focused on the packaging industry and key markets, one of which is Beauty & Personal Care; In 2011, in Europe, Personal Care increased by 6% and airless & foamers, by 10%. At the event in Barcelona, Sandy Gregory, Marketing Manager Fragrance Division of MWV, and Ángel Fernández-Carbonell, BCN Plant Manager (industrial director of the Barcelona factory) also took part.
MeadWestvaco Corporation provides packaging solutions to companies in the personal care and beauty, food, beverage, home, garden and tobacco industries. The company's businesses also include consumer and office products and specialty chemicals, as well as the Community Development and Land Management group, which sustainably manages the company's land and offers conservation, recreation and development opportunities.
With 17.500 employees worldwide, MWV operates in 30 countries and serves clients in more than 100 states. MWV manages all of its forests following internationally recognized certification standards and has been nominated for the Dow Jones Sustainability World Index for seven consecutive years. Total sales for full year 2011 increased 6% over 2010. Growth in emerging markets and earnings at Packaging Resources and Specialty Chemicals led to improved results.