Nescafé presents a new 100% recyclable refill bag to fill the mythical glass jar of the brand, reuse it and give it multiple lives once it has been emptied.
This new format is released for both Nescafé Classic Natural and the Decaf variety and will have different formats (75g, 180g and 275g). With this innovation, the brand wants to offer consumers the same recipe and the quality of Nescafé in a package that helps to be more sustainable.
Other advantages for reusing the Nescafé Classic bottle with the refill format are: less packaging, the refill pack contains at least 97% less packaging weight than the glass jar; 100% recyclable, once all the coffee is deposited in the glass jar, the refill bag can be recycled in the yellow container, and container with self-closing to keep the coffee inside in perfect condition.
This new packaging is in line with the brand's progress in sustainability, which carries out the campaign: "Much more behind each cup", and is part of the commitment to, in addition to recycling, reusing and refilling.
Pop Wizard “turns” KitKat into breakfast cereal
Antonio Díaz, the Pop Magician, the highest grossing illusionist in the world, has “turned” the iconic KitKat bars into the KitKat cereal.
These new Nestlé cereals are characterized by a balance between milk chocolate and the unmistakable flavor of KitKat biscuit, in a single breakfast cereal. In addition, they incorporate the iconic elements of KitKat, such as its chocolate flavor and KIitKat cookie, texture and shape of the iconic 4 bars.