The London brand of personal care Seven Potions featured the design studio Luminous Design Group to develop a complete visual language and design of the packaging that communicated the authenticity, legacy and innovation of the brand.
Luminous Design Group created a logo Inspired by traditional English emblems, conveying the history of the brand, while modern typographic elements used on the packaging provide a balance between classic and contemporary.
A system is implemented color coding in all the packaging that adapts to the different product lines offered by the brand. The main color of the brand, yellow, is used for beard care products, gray represents the series for hair, while pure white is for skin care. Elements of red and blue are used throughout the variations, nodding to the brand's London origins.
