Bombaiworks has developed naming, brand and packaging category for a small local meat company. In a largely traditional sector, Karnibora (roasted and/or cooked gourmet cuts) comes to surprise lovers of offal. A range with quality semi-prepared pieces, for a young audience eager to experience new flavors in the kitchen.
From the name to the design of the packaging, they have created naming, brand and packaging category from scratch to convey the quality and versatility of these cuts of meat, accompanying the customer throughout the production process. The objective was to achieve a contemporary and distinctive image within the meat category with which to surprise lovers, and not so much, of offal.
They generate impact through the sonorous naming of Karnibora and its illustration. A storytelling with which they create a powerful identity to bring these semi-prepared gourmet cuts closer to a younger audience, eager to try and adapt flavors and recipes from yesterday to their dishes of today.
Video recipes have been an important part of the Karnibora launch strategy. They showed how easy it is to enjoy this process without complicating things in the kitchen, highlighting its versatility and reaching out to a younger target. They are practical and "kanallas" recipes ready in a moment, for lovers of visceral cuisine.
BRONZE AWARD BEST IN FOOD 2022.
