The "sweetened gassy" El Tigre (Sodas and Sodas Alejandro Martínez) stands out for having maintained the tradition of the old case; in fact, it has practically not changed since 1915. The packaging (Galería Gráfica) includes some famous phrases on the flap.
It is a powder product for the preparation of refreshing beverages. Its new corporate image campaign also has a vintage air.
