Vibranding has created the graphical criteria for anyone with a license to Chupa Chups for food and drink can develop their the packaging and its commercial communication elements within a specific visual code.
The basis of this visual code was the Chupa Chups own flavors. The idea of Vibranding was to represent them graphically with colored waves, from where the pattern they created as a unifying element in the brand architecture of this project originated.
They also kept the color scheme associated with each flavor in the new visual universe of licensing and created some new codes, such as multi-flavor or tropical flavors.
Everything is collected in a complete brand book designed following the new visual identity.
