sweet sun, the bakery, pastry and bread brand of the international food and distribution group Vicky foods, will start packing all your lines of bread and pastry in new biodegradable packaging. This change will allow to substitute the use of other types of plastic in the production line and reduce the impact on the environment, one of the company's objectives.
The implementation of these new packaging has recently started in its ecological muffins, already on the shelves, will continue this summer with all the bread lines and will be available in its entirety in the summer of 2021. It is estimated that this initiative will affect about 45 million packages, including bags, multipacks and retail packaging. weight of all Dulcesol bread and pastry products, which will reduce the brand's annual use of conventional plastic by 1.200 tons. This new material that the different Dulcesol categories will carry, which follows all EU regulations, incorporates a new technology that makes the plastic degrade as if it were just another organic waste.
This initiative by Vicky Foods is part of its CSR strategy in the environment area and means another step in its commitment to innovate and promote the design of products and processes that minimize the impact of its activity on the environment, both in its production and later use.
In this sense, Vicky Foods has been applying for years a series of measures in its processes to reverse the use of this material under the strategic approach of "Reduce, Reuse and Recycle", among which the reduction of the thickness of the plastic sheets and of the surface of the containers, or the investigation of substitute materials based on PLA (polyacid lactic acid) or other compostable and / or biodegradable polymers.
As a result, Vicky Foods last year launched the first organic muffins on the market with 100% biodegradable packaging, from the film that wraps them, the cardboard tray and the capsules, and its new line without added sugars with an innovative packaging that is more respectful with the environment that reduces the use of plastic by 80% and can be recycled in the blue container of paper.
