BA Glass introduces the Pure brand which, with the label «Immersed in nature», aims to offer new and more ecological alternatives that take ecodesign into account.
The Pure brand was officially launched during an event held in La Rioja, Spain, in which the BA Glass company and local wine producers came together to discuss and promote the glass as a 100% and infinitely recyclable material.
Present in Spain through the subsidiary Ba Glass Spain, the group proposes a new range of packaging with three lines: Pure Life, Pure Premium and Pure Innovation.
