Bruk is a sustainable beverage carton designed to be recycled, designed by Pushhan Panda. When it comes time to recycle, the consumer simply tears the container in half, releasing the HDPE liner so it can be recycled separately from the carton.
It is a process that is fast, simple and fun. It is intuitive and inclusive, easy for everyone, regardless of physical ability. Bruk is as convenient and easy to use as a conventional cardboard box, but uses less plastic than a plastic box and is 100% recyclable with conventional equipment.