For Delamata, the challenge of the project was to redesign the frozen range from La Cocinera without losing the brand values: product quality, tradition, know-how and recipes prepared “like at home”. The objective was to reach a younger audience, who does not have time to cook, but who likes quality traditional food and also not lose the recognition of the brand for its usual audience.
They modernized the visual identity, giving it a friendlier and less industrial touch. They reaffirmed the history and know-how of the brand by introducing the founding date “since 1960” in the brand block. We also modernized an icon of the brand, which is its checkered tablecloth, giving it more prominence and doubling its presence and visibility on the shelves, making the brand more coherent and homogeneous.
For the pack, they organized the entire range, clearly differentiating the families, playing with textures and creating scenes with a great presence of quality ingredients, recreating environments that lead to preparation like at home. They ordered the messages to be highlighted using only the most relevant ones that add value. They used color codes to differentiate between varieties and used textured backgrounds to differentiate between ranges, slate for the artisans, wood for the crunchy ones, burlap for the delicious ones...
To extend the range of the new Bakeable croquettes, we highlight the oven tray, being consistent with the rest of the range in which the preparation method is very visible.
