Hellmann's creates smart packaging

May 2th 2023


Hellmann's present a new smart jar for your mayonnaise that fights against food waste. It uses thermochromic ink and responds to ambient temperatures, revealing hidden artwork on your label when the thermometer reads below 5°C.

The test vial has been developed by Ogilvy UK. The prototype presents a label designed by the illustrator Ellen Porteus, which encourages 'make taste not go to waste'.

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