Meteorito Estudio has created the packaging, naming and brand design for Clemen Gin, a premium artisan gin from Fernández Pons , made with organic oranges from Valencia.
The premise was to create a subtle and artisan product, attractive to the female audience, emphasizing the clementine orange and the citrus notes of its flavor, taking into account the ecological and vegan character of the product.
For the name, they proposed Clemen Gin, a feminine name resulting from the combination of clementine and gin. For the design, they opted for a fresh, Mediterranean look with hand-drawn illustrations to evoke artisanal production. The central illustration of a bicycle leaning against an orchard fence with oranges in its basket suggests a healthy lifestyle. The fluorescent orange color conveys the citrus fruit's tangy zest.
