In January 2021, Naf Naf entrusted the experts by Drim Tim™ creating your new fragrance collection. The team, made up of the family group Superga beauty, the designer Thierry deBaschmakoff and the communication agency Wake, brought together more than ten different European partners to complete the project.
The new Eaux de Parfum Naf Naf are: Hello Paradise, Spicy Rose, Magnetic Kiss, Crazy Drop and Magic Fizz. The bottles they are made of glass. Its shape recalls the roundness and sweetness of a ripe fruit bathed in the sun. The pitted surface is a nod to the assertive character of Naf Naf women. They are decorated with a matt gold pad printing.
The plugs They are made of PP and are decorated with a matt gold lacquer. They evoke a dewdrop that explodes on the surface of the water. The message is clear: a sensual and sensory experience.
La box made of cardboard combines the vivid colors associated with perfumes with a luminous hot stamping, again in matt gold, and a ribbon effect print, a reference to the textile world.
The bottles are available in 50 ml, in 1,5 ml samples and in an exclusive box, which will be available in the coming months, combining the five fragrances in a 10 ml format.
The perfumes were packaged in France, by the BPS Fragrance factory, located in Famechon (Somme) and belonging to the Superga Beauty group.