The historic Portuguese brand Mateus Rose celebrates its 80th anniversary with a limited collection of his iconic bottle, inspired by rock music, dance and, of course, the Portuguese fado.
The brand, international leader in its category, shows once again the innovative and pioneering character that has characterized it in these eight decades through its first special edition. Made of very diseños created from Artwork, the brand proposes a visual game that invites you to be inspired by different musical genres. This tribute highlights the close relationship that the brand has maintained throughout its history with the fourth art. So much so that artists like the very Elton John, Jimi Hendrix, Ace Frehley (KISS) or Sting have publicly declared their devotion to this portuguese rosé wine.
The British Elton John made a nod to Mateus Rosé in his song 'Song Disease' in 1973. For his part, Jimi Hendrix declared himself an absolute fan of the brand; while Sting confessed that it was the wine he used on his first dates with his wife. Ace Frehley, guitarist and founder of KISS, also proved to be a great fan of this broth, which he incorporated into his "ritual" before concerts.
three designs
This special edition is made up of three different bottles: Fado, Rock and Dance Music.
Fado: The soul of Portugal (Saudade), the first of the bottles is inspired by Amália Rodrigues, the greatest fado singer of all time and an icon of Portuguese musical history, and sets herself the goal expand among the new generations this celebrated and traditional Portuguese musical style that never goes out of style.
The second is titled Rock: The spirit of being young and represents the brand's historical connection to the genre, Mateus' association with artists such as Jimi Hendrix, Ace Frehley or Elton John, and the irreverent spirit of both universes.
In the last place, Dance Music: The feeling of being free, is a version that portrays the relaxed and close character of the brand, following the same line as the new generation of younger Mateus consumers.
This special edition will be launched simultaneously in several international markets, such as Portugal, United Kingdom, Spain, Italy, Austria, Switzerland, Germany and Benelux.
